It goes without saying that the success of most modern musicians relies on a strong social media presence and as marketing types will tell you, the key to that is regular, engaging content. Everything from photos of recording sessions to gig updates and SoundCloud demos… but nothing builds a fanbase quite like a good music video.
Unfortunately, most music videos are sadly pretty generic- an artist or band sound like another artist so their music videos often look like another artist’s as well. But if your sound has its own identity, why shouldn’t your videos too? And if your lyrics tell a story, why not tell that story with video as well as sound?